Before goldfish crackers enter individual, single-serving bags, they are weighed on the machine pictured here. The machine uses a scale and roughly thirty different buckets, which provide thousands of combinations to get to the desired weight.Ā
Goldfish crackers being weighed before they are distributed to buckets, which will then drop the crackers into their single-serve packages.
Courtesy of The Campbell's Company
Before goldfish crackers enter individual, single-serving bags, they are weighed on the machine pictured here. The machine uses a scale and roughly thirty different buckets, which provide thousands of combinations to get to the desired weight.Ā
The Campbellās Companyās Pepperidge Farm plant in Richmond continues to reap the benefits of a partnership with Utah Flour Milling ā who constructed a mill next-door ā and the expansion of its own bakery.
Codenamed Project FINN ā also the name of the Goldfish snack crackers mascot ā the partnership and expansion has resulted in many benefits for the plant. Whether it be improved efficiency or an increased workload capacity, the plantās $160 million, 107,000 square-foot investment has paid dividends.
Being able to produce an additional five million Goldfish per hour is one thing, but the effects are more broad than one plant in Cache County.
In total, the project will result in an estimated 85 additional jobs and has removed the annual need for 2,236 truck-loads of flour, with the latter reducing the companyās carbon footprint.
Other benefits include consistent quality in products, competitive advantages on costs and the room to further expand the plantās volume.
With safety consistently on the forefront of the locationās operations, Plant Director Tony Hernandez and the companyās Director of External Communication James Regan were proud to report the project, which had nearly 400,000 hours worked, didnāt have a single safety incident.
āWe had zero safety incidents, which is world-class, for sure,ā Hernandez said.
To ensure the operators of the new machines would be as educated as possible, the company sent them to the countries in which they were manufactured, with Italy, Switzerland and Germany included.
Seeing as how The Campbellās Company relies on its consumers to keep them in business, Hernandez said the company does everything in its power to repay the community.
āWeāre very mindful in making sure weāre involved with the community ā to be able to provide a benefit ā just because the community provides us with such a benefit, right?ā Hernandez said. āWith the employees that work here and for the community that stops here at the store to get great products.ā
The Campbellās Company is also ever-present in festivities around Cache Valley. Employees of the Richmond Location recently participated in Richmondās āBlack & White Days,ā held a book drive for White Pine Elementary and has frequently provided products to the schoolās backpack program ā a program assisting students with food security.
Another dual-sided benefit is the Richmond locationās near-100% use of local flour.
Partnerships with Richmond City and local law-makers also play a role.
āThe city of Richmond has been a huge support for the plant,ā Hernandez said.
During the expansionās design process, Hernandez said the company made changes ā resulting in increased project costs ā in order to alleviate concerns Richmond City had about the amount of waste water the plant would be producing.
āThe equipment was quite a bit more expensive, but for us, it was the right thing to do ā to make sure weāre being good partners with the community, the city of Richmond and others,ā Hernandez said.
Formerly-known as Campbell Soup Company, thanks to the skyrocketing success of John T. Dorranceās invention of condensed soup, The Campbellās Companyās new name was spawned from its wide array of products.
While tomato or chicken noodle soup likely come to mind first, the company also produces V8 products, Pace salsa, Snyderās of Hanover pretzels, Kettle Brand chips and the recently acquired Raoās Homemade tomato sauce.
āThat was one of the main reasons for the name change last year,ā Regan said. āEveryone is familiar with Campbellās and the association with soup, but the portfolio is just so much more than that.ā
While the companyās overall success recently led to Goldfish becoming a $1 billion brand, the Richmond plant itself has brought in the hardware for its impact on the community and in the food industry.
The plant has been named Best of Northern Utah Top Employers the last three years ā receiving gold in 2024 and silver the two years prior ā and was also named FOOD ENGINEERINGās 2025 Plant of the Year Honorable Mention.
Fun fact:Only roughly 40% of Goldfish snack crackers can be seen with a smile, despite the motto, āThe snack that smiles back.ā
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